BRANDING PROJECT

Poschner Construction is a Canadian construction company based in British Columbia, with over 50 years of experience and a strong legacy rooted in family tradition.

The branding challenge was to modernize the company while preserving its original logo and longstanding identity. The project included the development of a complete brand strategy that defined the brand personality, core values and company culture, strengthening its positioning within the construction industry.

A cohesive visual identity system was created to ensure clarity and consistency across all brand touchpoints. This included a refined color palette, graphic elements, and custom iconography that reflect both heritage and innovation. The process also involved competitor analysis, the design of corporate materials such as stationery, construction signage, branded clothing, and the full branding of the company’s heavy machinery fleet. Additionally, the website’s layout and content were developed to deliver a unified and professional digital presence.