Soleva Mall.
Soleva Mall.
BRANDING PROJECT
Soleva is an upscale shopping mall located in Cali, Colombia, created as a sophisticated destination where luxury, community, and modern lifestyle seamlessly converge. Designed to host premium international and local brands, Soleva offers an exclusive retail experience rooted in elegance and connection.
The branding positions Soleva as a refined and vibrant meeting point, with a distinctive “O” symbol representing both the sun and the human connections that define the space. The visual identity merges organic shapes with a clean, contemporary aesthetic to express understated luxury.
The project included complete brand development, covering logo design, graphic system, color palette, typography, photographic style, and other key visual components to ensure brand consistency across all touchpoints.
Credit: Makemark
Important:
All the graphic pieces and/or logos previously published were designed by Vanessa Posada as part of the functions established within the company Makemark; however, they are the property of the company and/or the brands it represents, and therefore they are displayed in this portfolio with prior authorization.