Club +50.
Club +50.
BRANDING PROJECT
Club +50 is an inspiring Colombian brand born in Medellín, created to support, empower, and uplift individuals over 50 as they begin a new chapter in life. It offers a dynamic space for connection, learning, and growth, with a focus on senior entrepreneurship, personal development, and purpose-driven activities.
The branding process included the development of the concept, strategy, mission, vision, core values, and written narrative, as well as the design of the logo and complete visual identity system. The visual language was crafted to reflect the brand’s warm, empowering, and forward-looking spirit.
Important:
All the graphic pieces and/or logos previously published were designed by Vanessa Posada; however, they are the property of the company and/or the brands it represents, and therefore they are displayed in this portfolio with prior authorization.