BRANDING PROJECT

Pawfren is a bilingual lifestyle pet brand created for the U.S. market, with a visual identity that also resonates with the Latino community.

This branding project included the development of the brand name and a full visual identity system that reflects Pawfren’s playful, functional, and emotionally driven essence. The work involved designing a comprehensive brand style guide, including graphic elements, color palette, textures, photographic style, and other visual components to ensure consistency across all digital and physical touchpoints.

Credit: Daniela Alzate